Today we luanched our new Bad Beat Banner maker.  This new tool is found at Reefer Partners (www.reeferpartners.com) in our new Affiliate tools section.  With this new tool you can create a banner that keeps a running total of the Bad Beat Jackpot.  We hope you enjoy it.

 //Sid (Webmaster)

Affiliate tools | Banners

We are happy to announce an update in our blog software.  We will be using this blog to pass on information about promotions and new affiliate features.  We will also add all of the affiliate newsletters here as well as an archive.

 Sid
//webmaster

Blog | webmaster

Hybrid Affiliate Programs
Gian Perroni - Canadian Affiliate Management Company


I have lost track of the number of times that new affiliates have asked me which form of affiliate compensation they should select.  Is receiving a one-time CPA payment the way to go, or are they better off with a share of ongoing revenue?  

To answer this question, I will often start with a generalization - CPA pays now, rev share pays more - but of course this not always true, and one needs to determine the affiliates' needs to provide a proper answer.  To start to understand this I like to know if the affiliate is new to the industry, or experienced; if they have a single site, or multiple sources of revenue; and what their long term plans are.

Offline Marketing - Prospect Lists
Gian Perroni - Canadian Affiliate Management Company


Everyone is on a mailing list.  Hell, we are all on lots of mailing lists!  We hate getting unsolicited mail, we curse, we crumple the offers up, and we bitch about the needless destruction of forests for the paper used to send us the junk mail. But wait…what happens when it stops arriving?  Doesn't anybody care about us anymore?  

True story - many years ago Canada Post offered residential customers the option to place a sticker on their mailboxes proclaiming their right to stop receiving unaddressed mail.  Within a year almost every sticker disappeared as customers decided that they actually liked some of that mail, especially the mail that was well targeted to them.

Offline Marketing - Direct Mail
Gian Perroni - Canadian Affiliate Management Company


To mail or not to mail, that is the question.  Having now posed the question let me give you my best answer…YES!

Back in the day, I spent several years in the direct mail business, and by direct mail I am referring to the old-fashioned lick-it, stick-it and throw it in the post box kind of mail.  In fact my introduction to the online gaming business back in '96 was through the provision of print and mailing services to some of the early adopters in this industry.  But these operators were visionaries in many senses of the word, and it took many more years before most online gaming companies started to look offline for effective marketing solutions.

Affiliate Payments - Your Choice or Theirs?
Gian Perroni - Canadian Affiliate Management Company


In my last article I mentioned the differences between the most common payment options that you are offered as an affiliate - revenue share, CPA (cost per acquisition), or the newer, advantageous "hybrid" option.  The question is how much choice do you, the affiliate, have in this.

The easy answer is that many programs don't offer you a choice at all, making your decision less about the payment method you desire, and more about whether or not you even choose to support a site that doesn't offer you the method that you prefer.

Anatomy of an Affiliate Program
Gian Perroni - Canadian Affiliate Management Company

Almost every company has affiliates, although before the advent of the internet they were simply called "salespeople". The internet has provided businesses with the opportunity to have a virtually unlimited number of salespeople, promoting their products and services to literally millions of prospects that otherwise may not heard of them.

It is unfortunately common for both affiliates and merchants to misunderstand, or ignore, this synergistic relationship, and to try and take unfair advantage of the other party. The most successful programs are based on mutual respect, open dialogue, and proper recognition and reward for success.

CPA Payment Differences
Gian Perroni - Canadian Affiliate Management Company


You would think that deciding on getting paid by CPA (cost per acquisition) or revenue share would be an easy decision. You can do the math, right? Let's see, I can get a $100 CPA payment or 30% revenue share, and my players seem to be worth $300 to this gaming operator. Hmmm - $100 CPA paid at the start is better than $90 over time. Done.

But wait, this other operator is offering $80 CPA, and this one over here is offering 35% revenue share, and wait, my players at this site over here lose $500 on average.